Over diversifying across unrelated activities can greatly lower performance.
In Europe for example, the European Commission can intervene in any link of the European Market and force companies to reduce their power in order to allow ways for competition to develop.
A market development strategy might involve opening up additional restaurants in new locations next to the same big box retailer. Product development, in the lower right quadrant, is slightly more risky, because you're introducing a new product into your existing market.
As a general rule of thumb, a deep-level analysis has to be done before diversifying into different activities. As a result, most universities end up using their facilities for conferences, summer camps and so on. We will focus on maintaining quality and establishing a strong identity in our community.
This is a good example of developing a new market for an current product. At Trajectory, we have helped countless entrepreneurs get more out of their businesses by overcoming growth plateaus and streamlining their operations.
The order of the variables is irrelevant.
An exciting and friendly restaurant, we will be the talk of the town. This is also considered to be risker than market penetration as it can be difficult to understand the complexities of new markets.
At least in the American Educational system — the European one works slightly differently. Sometimes an organisation will adopt two strategies to reach different markets.