Important Qualities Analytical skills. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Review this Career. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs.
Based on our resume samples, the ideal candidate should demonstrate analytical thinking, thorough technical knowledge in their given industry, organizational skills, communication abilities, and leadership. For example, a marketing manager may monitor trends that indicate the need for a new product or service.
For example, media directors determine the way in which an advertising campaign reaches customers. Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.
Performed competitive analysis to identify market share estimates and track market movements. Marketing managers estimate the demand for products and services that an organization and its competitors offer. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.
Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous.