Customer attracting strategies used by big bazaar

The large and growing young working population is a preferred customer segment for Big bazaar. Big Bazaar specifically target young, working professionals, home makers who are primary decision maker.

Objectives of big bazaar

Future Group. Recommendations: Large bazar should maintain offers in regular intervals so that there should non be a long term spread, because offer is the most influencing factor which is responsible for client purchase determination. Kumar, V. Convenience Large Bazaar has ever worked in inexpensive location so that it is really convenient for the people to travel to the Big Bazaar instead than traveling outer of the metropolis. Promotion: Big Bazar has an interesting way to promote its brand. The second is Promotional Pricing, where Big Bazar finances at low interest rates. We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development 3. It shows that big bazaar was built on the foundation of entrepreneurship and simplicity. Youth has very little patience and if Big Bazaar provides online shopping and fast, free delivery, youth will make use of it and hence this reduces the crowd and waiting time. The value for money proposition is so ingrained in the Indian consumers mind that he needs to be shown true value all the time. Nowadays people prefer traveling to one large shop and purchase everything alternatively of sing different topographic points for different points and waste clip.

In Large Bazaar people can happen about everything. While the larger metropolises have Big Bazaar family centers measuring between sq.

Big Bazaar is an Indian retail store that operates as a chain of hypermarkets, discount department stores, and grocery stores.

Display of fresh arrivals in big bazaar

One is the advertizement which promotes the trade name and creates awareness towards people. The Marketing Mix of Big Bazar 4Ps : Product: Big Bazar offers a wide range of products such as apparel, food, furniture, child care products, household products, toys, electronics, stationery, toiletry, beddings, farm products, etc. More cash counters can always help and the employees should be fast enough to tackle such situations. There are 2 types of promotional schemes of large bazar. Click Here to watch an example of one of their sale advertisements. Decision: Large Bazaar is doubtless the figure one retail merchant in India. Online shopping will also help reduce crowd in stores. Therefore, a large majority of the youth and the servant class has become attracted to and remained loyal to Big Bazaar. We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development 3. Large Bazaar Maha Bachat. The employees accept their duties wholeheartedly, accept that it is their duties to transport out a portion of the activities of the company and they will be held accountable for the quality of their work. Promotion: Big Bazar has an interesting way to promote its brand.

Big Bazaar has many strengths and opportunities to expand their market and brand but they have to remove certain weaknesses they possess and fight against threats they may face in the future.

Kotler, P.

big bazaar marketing strategy ppt presentation

This is a much-travelled and brand-savvy urban population. Guerrilla force is divided into little groups that selectively attack the mark at its weak points.

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MARKETING STRATEGY OF BIG BAZAAR INDIA