Functional strategy of airasia

Integrated marketing III. This will definitely increase the competition among the regional airlines.

Airasia the worlds lowest cost airline case study

Airlines are now able to save the cost of issuing physical tickets and can now do away with large and expensive booking systems as well as tour agency commissions PRLOG Political factors such as changes Functional strategy of airasia regulation and the global trend toward privatisation of government-owned or government-regulated firms have had implications on the general environment. AirAsia realises that these social media channels are regularly changing their algorithm from time to time. Stockholm, Sweden. From here, Air Asia can increase flights, number of seats and at the same time provide packages, hotels and number of staying days in tourist locations. Advertising: Heavy media even not as heavy as introduction phase, to build awareness and create brand. It is known to the aviation community in Malaysia that AirAsia being very difficult and vocal to Malaysia Airport Holdings Berhad, the national airport operator. The platform provides feedback to customers via live chat and social media platform such as Twitter and Facebook and disseminates information through the YouTube and Instagram in a very effective manner. By implementing this package AirAsia is looking to successfully maintain process integrity, reduce financial month-end closing processing times, and speed up reporting and data retrieval processes, Microsoft Malaysia [19].

Why are they encouraging their staffs to interact socially over social media? Their website and portal are easy to navigate, great user experience and expectation as well as mobile-ready too.

Functional strategy of airasia

Air Asia currently is the main customer of the Airbus A It is a competitive disadvantage not to have its own MRO facility AirAsia receives a lot complaint from customers on their service. The AirAsia strategic management needs to effectively and efficiently prepare and implement in the AirAsia company management. This will be translated into motivation and hence the marketing productivity. Time As for the user-situation base, AirAsia is able to use time as one of their variables to divide the market Schiffman et al. These facts has been used extensively by AirAsia in further marketing its affordable service to its targeted market AirAsia The strategy that AirAsia was implementing to make they are being a successful in low cost carrier and can compete with other competitors in this field of business are: Maximized IT and implementing E-commerce in AirAsia business Nowadays, E-commerce is becoming a business tool. Available at: doi To see and appreciate the world from the perspective of others has become a matter of survival business. Faculty of Economics and Commerce University of Melbourne: 9.

Gaining 40 percent market share for a product in order to boost profits is a strategy. For low-income and middle-income earners, their main need of an airline ticket is simply to travel from one destination to another.

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In addition, rather than an hourly pay scale for its pilots, AirAsia adopted a sector pay policy: pilots were provided incentives to enhance flight operation efficacies by keeping flight and operating times to a minimum, and to cover as many flight sectors as possible within a day.

Lowering the price of that product for a time in order to stimulate sales is a tactic.

how did airasia become a market leader what marketing concepts were used well

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Functional Strategy Of Airasia